CAMPAIGNS
creative strategy & art direction
honest harvest
print ads and OOH ads
This campaign was developed from a creative prompt asking to develop a campaign for an organic produce that does not meet size or aesthetic standards of retail grocery stores. The goal was to create a series of ads that highlighted the benefits of purchasing "ugly produce."
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Honest Harvest is fabricated, but based off of real brands that source and sell imperfect fruits, vegetables and other perishable goods.
art direction
crocs
visual solves
For this campaign, our portfolio school team chose to develop visual solves as a marketing execution for Crocs.
For the visual solves, we wanted to get across different Croc owners' personalities through the customization of the Croc jibitzs.
creative strategy
fjallraven
print ads and OOH ads
For this campaign, our portfolio school team decided to create a campaign for Fjallraven.
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We wanted to focus our print ads and OOH ads on the brand's Swedish culture and philosophical attributes. We particularly concentrated on the Swedish concept of Allemansratten, the right to roam.
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Through the lens of this cultural attribute, we created ads that emphasized the idea of it not mattering what your hike looks like, just that you get outside and enjoy nature.
marketing strategy
your pie pizza
campaign proposal
Your Pie tasked our team with promoting Your Pie's newest craft series pizzas and gelatos.
The creative concept we landed on under the Triple Threat campaign is aligned with the idea of “What’s Your Triple?” Whether it is through socially owned/earned promotional efforts, influencers, or events, the idea of celebrating the uniqueness and individuality of each Your Pie consumer is highlighted and tied back to the ability to customize a specialty Your Pie order to personal liking.
Download the full report here.
design and production
boardgames
print ads and OOH ads
For this project, I worked with a team of six to produce a fully functional board game. The project was a culmination of creative concepting, graphic design, typography, copywriting, production and promotion.
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Our game is thematically related to Greek mythology and is entitled "The Journey to Mount Olympus." Our team produced and constructed a board, a box for the board, character pieces, playing cards and an instruction booklet.
